Are you looking for ways to increase your ecommerce sales? Pay-Per-Click campaigns (PPC) are a great way to promote your brand online and generate sales. Google Ads, which offers a wide range of options for targeting your customers, is a great place to start when it comes to PPC.
Building a campaign can be difficult, regardless of whether you are a seasoned marketer or a novice. We have provided easy-to-follow and step-by-step instructions to help you create a PPC campaign using Google Ads. This blog contains important information to be aware of before starting a PPC campaign.
Step 1: Create a New Campaign
Log in to your Google Ads account. Click the link to open All Campaigns > Overview > Create a New Campaign.
Then, select your campaign objective.
Next, choose the campaign type. You will choose the “Search” option for PPC campaigns.
The next step is to choose the method you would like to achieve your goal. You can also select multiple options.
You will then create a conversion step. Your conversion tracking tag will be installed by either emailing it to the webmaster or manually installing it on your website.
Final step: You will name your campaign.
Step 2: Budget and Bidding
You will be required to decide on your budget and bidding strategy at this point. Budget is how much you will spend per campaign, and the bid is how much you are willing to pay for a keyword that someone searches for.
It is important to keep in mind that campaign activity may result in you spending less or more than your daily budget. You will not spend more than your monthly budget multiplied by the average number of days per month. Before setting your budget, it is worth researching the industry you are interested in to determine how much you will need to rank on Google. Budget allocations will vary depending on the industry. Some industries have a higher Cost Per Click (CPC).
Google offers three main sections to bidding strategies: manual, recommended, and automated. A portfolio strategy is also an option. You can also set a target price per action for all strategies.
Step 3: Campaign Setting
Google now gives you the ability to advertise on other networks at this stage of the setup process. Your campaigns can be shown on both the Google Search Network and Google Display Network. This means your ads will also include Google and their search partners.
- Google Search Network contains Google search pages, other Google sites such as Shopping and Maps, and search sites partnered with Google to show ads.
- Google Display Network is made up of YouTube, Blogger and Gmail. There are also thousands of other partnering websites on the internet.
The next step is to choose the location for which you want your campaign to run. You will initially have several options, but you can narrow them down later. This section also allows you to choose who you want to target and exclude. After selecting the location, you’ll be asked to select the language(s), audience segments, dynamic search settings, campaign start/end dates, ad calendar, and campaign URL options.
Step 4: Keywords & Ads
This is where you create the first ad groups, separate campaigns. These ad groups can be used to promote other products or services.
To trigger your ads, a customer must type in a keyword. Your ads will appear in search results if you bid on the right keywords. You can either enter your website URL or a similar website URL to get suggestions for keywords. You can also manually enter keywords using match type (broad, phrase, and exact matches). You can save money by choosing the right keywords for your campaign by performing keyword research before you start.