Online environments lack the human-to-human contact required to build trust, which encourages “immediate buy” leaps in faith. Potential customers can be hesitant about shopping online due to the seemingly endless options available. They may even choose to shop elsewhere if they feel mistrustful.
Trustworthy businesses can influence online shoppers’ purchasing decisions and help them gain credibility. Higher trust levels for online shoppers and lower perceived risks of the site will increase the likelihood of purchasing. We will be discussing seven trust-building strategies that online stores can use to build customer loyalty.
Tell the story of your company in an engaging and detailed way
To reassure visitors that your company is legitimate, it’s best to allow them to get to know you personally. You can tell shoppers about your company and what you sell. This can be done on your website, your “About Us”, social media pages, and in all communications with them. These are just a few of the many ways you can tell your brand’s story compellingly.
- Add to your “About Us” page: A new customer’s first stop in their buying journey is likely to be your “About Us”. This is your opportunity to be authentic. It is important to explain your company’s “why” and “what it means”. Talk to your mission statement and show the human side of your company. You’ll be more likely to attract people with similar values by being open with your prospects. These are the values they will be looking for when they give you their business.
- Share behind-the-scenes footage: Sometimes, it is as simple as showing customers the inside of your company. Although your brand may seem unapproachable, it can be easy to make your company more human by showing them the people and places that you work with every day. This transparency can also help you build trust and connections with potential customers. You might consider sharing candid photos of your family members, “how it was made” videos, and tours of your workplace, warehouse, and office.
- Build emotional connections with shoppers. Finally, remember that transparency and likability go a long way in online shopping. Customers will be more likely to purchase from brands they feel connected with. Your words are the best way to start. Then, focus on making your website as relatable as you can. Try to write as if you were talking to a friend. Open communication is key. This means that you are willing to share the difficulties and core values of your business as well as the things you learned from opening it.
You can display security badges, trust seals and legal assurances
Do you want to make it easier for customers to give their payment and personal information? Online shoppers are often concerned about the security of their sensitive information. This concern can be overcome by clearly communicating the security measures on your website, such as PCI compliance and SSL certificates. Customers will also feel more comfortable trusting you when you use familiar names.
- PCI Compliance Merchants must be compliant to legally accept credit cards online. Combining strong point-of-sale systems with evident compliance will draw attention to your efforts in protecting your customers’ sensitive information.
- SSL Certificates An HTTPS certificate encrypts a connection and authenticates a website’s identity. An SSL certificate can be used to show your customers that you care about protecting their data.
- Recognized payment Gateway: Give customers the option of paying via third-party payment gateways like Stripe or PayPal. Trust is fostered by well-respected payment processors, as your customers are likely to already trust the payment solution.
- Better Business Bureau Let shoppers know that you are trustworthy enough to be approved by an accreditation organization. You can include a seal from either the BBB, or another industry-recognized organization into your website.
- Legal policies: While not everyone will read legal documentation, it can help to create an atmosphere of trust. You can be sure that your terms and conditions, privacy policies, etc. are readily available.
Clearly and accurately present product offerings
It is unlikely that shoppers will trust you to deliver a high-quality product if they aren’t able or willing to understand the details of what they are buying. It is important to ensure that your products are displayed in a digital format that answers as many customers’ questions as possible. These are the steps you can take to ensure your products look appealing and still trustable to customers.
- Product videos make products easier to find: Even if customers trust you, they may still be skeptical about buying the product. Customers can view your product in a 3D environment to get a better understanding of its functionality and suitability for their needs. A well-crafted video can help your brand appear more credible and capture attention.
- High-resolution product photos If your budget doesn’t allow for videos, high quality photography will make a difference in how customers judge your products. Manufacturers provide high-resolution images of their products. However, you can take your own photos to show extra details, action shots and other options that may be useful to shoppers. Additionally, you can ask customers to submit their own photos–user-generated photos show that you have a satisfied customer base, which helps build trust.
- Write detailed descriptions and quality Trust doesn’t only come down to seeing the product, but also knowing its specifications. Avoid giving vague, unclear or inexplicable descriptions to potential customers. Provide detailed descriptions of products (a practice that can improve SEO rankings), and any information about materials, construction or technical specifications that might help customers select the right product. Your inventory will be more trusted if you give more details.
- Create full-scale FAQ sections Imagine if you could build trust in your site with just two or three sentences. It is possible to build trust on your site with a well-written FAQ page. This can also help improve your store’s SEO. You should start by anticipating, then address any questions or objections. To identify the themes that you should address, consult your customer service team. Don’t miss this chance to ease your purchasing anxiety.